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| TRANSPORTATION
for Peak Oil ENVIRONMENT
Protection and Restoration |
ENERGY
for the Year 2025, Region 2050 SUSTAINABILITY
is not efficiency, it is post-petroleum |
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Ugliness and Beauty
driving on the WEP would be more visually pleasant than driving past the West 11th strip malls ... but would ruin the landscape
"little boxes on the hillside"
West 11th strip mauls
Gateway / Beltline
Coburg Road
Springfield Main Street / Springfield lighting
| Billboard Bans |
Former Mayors Jim Torrey and Brian Obie were in the billboard industry, and the landscape of Eugene suffers as a result. Late in Torrey's second term, a large billboard (with Torrey's corporate logo at the bottom) magically appeared facing the Washington-Jefferson bridge off ramp.
Now that Eugene has a mayor not connected to what is euphemistically called the "outdoor advertising" industry, the City has the opportunity to prevent further uglification. Here are several suggestions for coping with this problem.
1. Ban Billboards
The State of Vermont prohibits billboards, since their natural beauty is an important asset. The highway department allows small signs to provide public notices for upcoming shops is sufficient to indicate destinations for motorists.
2. Moratorium on more billboards
A less controversial, but less effective approach would be to ban further construction of more billboards -- we already have more than enough.
3. Ban lighting of billboards
It is absurd that non-renewable coal and natural gas are being burned so that billboards can be lit, forcing everyone to see their messages (whether you want to or not).
4. Dark Sky Association recommendations for lighting
The least intrusive restriction on billboards would be to mandate the guidelines from the International Dark Sky Association (www.darksky.org), a group of astronomers fighting light pollution. These standards require lights to be pointed downward, not upward, so that pointless light pollution of the heavens is prevented.
uglification - Wal-Mart / Target / Home Depot